Monday, January 7, 2013

Sponsorship Opportunities

As we start a new year, there are many ATV and Motocross racers who open up yet another season. Many of whom are seeking sponsorship opportunities, but are unsure where to start. I want to share a few steps to take in helping with your search for a sponsor.

The first step in finding a sponsor is research. Making sure you find a company that is financially able to sponsor you is very important. You don't want to knock on the door of a struggling business and ask them for money, most likely they will say no. Being able to show the business owner that you are knowledgeable about their company is very important, knowing their products and goals will show that you are serious in representing their company.

When you speak to your first potential sponsor, understand you will be "working" for them. You will want to propose ideas that will help their company. This may include passing out coupons for them at your events, giving out samples of new products, or passing out towels, hats, or other gear with the companies logo on it. Always have a plan that is achievable and mirrors the company's objectives.

Giving the business owner a polished hard-copy of your resume, a powerpoint, or video is also a great idea. You may not get a definite yes or no when you go to speak the business. With a hard-copy, they can refer back to it in their decision making process if they are on edge. You never want to rush the owner in making his decision, give time for them to think.

There are many companies out there who are looking for racers to sponsor. Race-Driven being one of them, is already sponsoring a few successful racers. If you are interested in becoming sponsored by Race-Driven, please contact us at 1.906.420.8009.

Please click the links below to view information on some of Race-Driven's current sponsors:

Jordan Phillips
Dan Kujala