Thursday, July 29, 2010

AXE and Earnhardt-Ganassi Racing takes sponsorship to a new level with a color-changing hood from heat.

This Sunday in the Sunoco American Red Cross Pennsylvania 500 at Pocono Raceway, the 2010 Daytona 500 and Brickyard 400 winner Jamie McMurray’s #1 AXE Twist Chevrolet will have a first of its kind paint scheme with a color-changing hood of the car from the heat.

Basically to clarify, this is the first color-changing car from heat. Jamie’s car will change colors as the temperature of his car changes throughout the race. It won’t be dependent on the angle you are looking at it from.

I was a little surprised with this one and didn’t really know what to make of it. But if you really think about it for a moment, this is a new way of getting out the sponsor AXE Twist name, showing what the product does and it even gives ESPN in this case since they are broadcasting Sunday’s race in that they can use it for an extra tool. Clever and in today’s economy, it could work especially with so many bloggers picking it up.



Images from Matter-Edelman